A clear picture of everything completed to date and what is currently in motion across the PSO app, the website redesign, and marketing support.
Three workstreams: the app is in final testing ahead of App Store submission, the website redesign is in progress alongside it, and marketing support is ready to step in behind both.
The agreed scope of both engagements, for reference against the progress below.
The app is fully built as a cross-platform application (iOS-first) with a shared backend and admin tools. The core platform is complete and the full change list from our June 29 review has been implemented.
Sign-in and onboarding now route every user through the right access tier:
| Area | Change |
|---|---|
| Branding | Black multicam camo header applied uniformly across all screens |
| Home | Rotating set of community photos replaces the single static image |
| Section imagery | Gator head (home), whitetail buck (media), bow silhouette (challenge), rifle (fourth discipline) |
| Home | Weekly discipleship link (video + curriculum) replaces News and Updates, which moved to a collapsible section below |
| Daily Devo | Reformatted to one Bible verse plus one hard reflection question |
| Media | Two tabs: PSO content from the YouTube channel, plus a curated Recommended Media tab |
| Daily Challenge | "Get before God" renamed to "Connect with the Lord" |
| More tab | Copy updated to "Brotherhood. Resources. The Mission." |
| Partners | Icons swapped for actual partner logos, uniform sizing, each linking to the partner's website |
| Bug fix | Prayer request double-submit resolved |
| Bug fix | Share-the-app link repaired |
| Bug fix | Preferences now shows the user's email address |
A full redesign of projectsavioroutdoors.org is being built in parallel with the app so the two launch as one connected experience.
| Step | Owner | Status |
|---|---|---|
| Send header images for each app section | Mike / PSO | Needed |
| Complete verification testing with real ID / DD-214 | Business Builders | In progress |
| Submit to Apple | Business Builders | Est. July 20 |
| Apple review and approval | Apple | Early Aug target |
| App launch | Both | Early August |
| Website redesign launch | Business Builders | End of August |
| Marketing kickoff with the PSO team | Both | To schedule |
| Collect access to all marketing platforms | Mike / PSO | Needed |
| Provide access to the new CRM so it can be connected to the website | Mike / PSO | Needed |
Everything completed to date and what is currently open on the Blue Collar Brawler personal brand: the website, the speaker kit, and the Brawler Covenant.
The agreed scope for the Blue Collar Brawler brand, for reference against the progress below.
| Step | Owner | Status |
|---|---|---|
| Review the v2 site and speaker kit, confirm any final edits | Mike | In review |
| Confirm hosting plan and go-live | Business Builders | Up next |
| Put the Brawler Covenant launch plan into motion | Both | Up next |
Everything completed to date and what is currently open on the Brawler Creek Ranch outfitter site.
The agreed scope for Brawler Creek Ranch, for reference against the progress below.
| Step | Owner | Status |
|---|---|---|
| Review the live site, send any feedback | Mike | In review |
| Build father / son registration system | Business Builders | In progress |
| Provide Rite of Passage dates and inclusions | Jay | In progress |
| Film proof-of-concept Rite of Passage session | Jay + crew | Scheduled |